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MarTech Strategy & AI
Transform your marketing strategy for agentic AI automation.
Data & Analytics
Unify data to connect marketing to revenue outcomes.
Marketing Automation
Optimize Marketo for better campaign performance & deliverability.
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Buying Group Marketing
Orchestrate complex B2B account journeys with personalization at scale.
Work Management
Streamline marketing execution with a marketing system of record.
Education & Training
Upskill your team to maximize marketing and platform ROI.
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Marketo Engage
Marketing automation for lead management, and campaign orchestration.
AJO B2B Edition
Personalized account orchestration at scale with real-time data.
Real-Time CDP B2B Edition
Unify customer data from all sources for a single, actionable view.
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Workfront
Streamline work management, project delivery, & content collaboration.
Target
Personalize customer experiences & optimize content through A/B testing.
CJA B2B Edition
Analyze cross-channel customer behavior for journey optimization.
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- Solutions
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Data Hygiene & Deduplication
Clean your Marketo database of duplicates and outdated records.
Data Bridge
Automate secure, bi-directional data flows.
AI Lead Follow Up
Use AI to send smart, personalized emails using Marketo data.
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Send Time Personalization
Send smart, personalized emails using Marketo data.
AI Engagement Summary
Turn Marketo engagement data into real-time sales intelligence
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- Resources
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Latest Insights
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JTF Welcomes World-Class Talent to Drive the Next Stage of Growth
We’re excited to share some major news: JTF is welcoming three exceptional leaders who will strengthen our global consulting practice and deepen...
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Adobe Summit Paris
01/10/2025 9:00am - 5:00pm
JTF participated in Adobe Summit Paris 2025, where digital experience leaders gathered to explore generative AI, B2B personalization, and customer journey orchestration
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Avoid the pitfalls of Marketo & Microsoft Dynamics 365 integration
Integrating Marketo Engage with Microsoft Dynamics 365, a reliable enterprise CRM, can significantly benefit B2B organizations, creating a seamless flow of data...
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Workfront vs Asana vs Monday: Which Platform Fits Marketing Operations Best?
Marketing operations leaders today are under intense pressure to deliver more campaigns, across more channels, with fewer resources. The choice of work...
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Moving from Lead to Buying Group Marketing with Marketo and AJO B2B Edition
Explore how Buying Group Marketing is redefining go-to-market strategies, and why leads are no longer enough.
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Marketo Salesforce Integration: How to Drive Revenue Alignment
For many B2B organisations, the Marketo Salesforce integration is both essential and frustrating. Done well, it fuels sales and marketing alignment, improves...
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Revenue Acceleration Assessment
The Revenue Acceleration Assessment helps you uncover where your marketing stands today, and what’s holding it back.
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From Form Fills to Conversations: Rethinking Engagement with Marketo Dynamic Chat
Why static forms are slowing you down—and how real-time chat can speed things up. Are your traditional lead forms holding back your...
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Navigating AI Cuts in Marketing: How to Do More with Less
Learn how to respond to AI-driven budget cuts by unlocking hidden efficiencies in Marketo.
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Generative AI for Interactive Webinars in Marketo Engage: Smarter Content, Less Effort
Unlock More Value from Every Webinar with AI-Powered Chapters, Summaries, and Content Repurposing You’ve run an Interactive Webinar in Marketo Engage and...
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Marketo Lead Scoring: Unlock ROI with Smarter Demand Gen
Marketo Lead Scoring That Actually Drives Revenue (Not Just Sales Handovers) Every lead looks promising until you realise not all convert—and not...
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Managed Marketo Services for B2B Growth
Managed Marketo: The Smarter Way to Scale B2B Marketing Automation For B2B marketing teams, Adobe Marketo Engage is a powerful platform—but power...
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Marketo Agency for B2B Growth
Why Your Business Needs a Marketo Agency: The Smart Way to Scale B2B Marketing In today’s fast-moving B2B landscape, marketing teams are...
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MarTech Strategy & AI for B2B Growth
MarTech Strategy Meets AI: How B2B Marketing Leaders Are Accelerating Growth MarTech stacks are bloated. AI is misunderstood. And marketing teams are...
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Marketo Data Extractor: Unlock Smarter B2B Marketing Insights
Marketo Data Extractor: The Hidden Power Move for Smarter B2B Marketing Ops If you’re still manually pulling lead and activity data from...
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Marketo Reporting for ROI-Driven Marketing
Marketo Reporting: How to Track What Matters and Prove ROI Marketing leaders are under increasing pressure to prove impact. Yet for many...
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Marketo Program Templates for Scalable Campaigns
Marketo Program Templates: The Secret to Scalable, Error-Free Campaigns Marketing operations teams are under constant pressure to launch campaigns faster, with fewer...
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Marketo Landing Page Templates for Scalable Campaigns
Marketo Landing Page Templates: Build Smarter, Convert Faster Landing pages are the unsung heroes of B2B demand generation. They’re where interest turns...
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Marketo GDPR Compliance & Preference Centre Strategy
Marketo GDPR Compliance: How to Build a Smarter Preference Centre Strategy GDPR isn’t just a legal hurdle—it’s a strategic opportunity for B2B...
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Marketo Email Templates That Save Time and Drive Impact
Stop Wasting Time—Build Smarter with Marketo Email Templates Email is still the backbone of B2B marketing—but building emails in Marketo can be...
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Unlock ROI with a Marketo Audit & Expert Insights
Most marketers use just a fraction of Marketo‘s full capability. Are you one of them? Find out with a Marketo audit. If...
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Marketo CRM Integration: Proven B2B Strategies
Marketo CRM Integration That Actually Works. Fix Your Sync, Fuel Your Pipeline. Integrating your marketing automation system with CRM should be a...
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Marketo Migration: Avoid Risk, Maximise ROI
Marketo Migration Without the Mayhem: How to Move Fast, Keep Data, and Accelerate Revenue Migrating your marketing automation platform can feel like...
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Marketo Lead Nurturing That Drives Real Pipeline — Not Just Opens
Struggling to convert engaged leads into pipeline? Marketo Engage has the tools you need, but most nurture campaigns fall flat — built...
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Are you really going to move away from Adobe Marketo Engage?
Switching from Adobe Marketo Engage to another marketing automation platform may seem tempting, but have you fully considered the risks? Migration isn’t...
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Marketo Implementation Partner: Your Guide to Doing It Right the First Time
Marketo is a powerful platform — but only if it’s implemented correctly. The real risk isn’t the tool, it’s the failure to...
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Marketo vs. Salesforce
The bottom line Marketo (Adobe Marketo Engage) is generally better for B2B companies with complex lead nurturing and account-based marketing needs, offering...
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Introducing the Revenue Acceleration Loop
Why it’s time to rethink B2B growth For years, B2B marketing teams have been told to “do more.” More campaigns. More channels....
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Unlock the full value of Marketo Engage Interactive Webinars
Say goodbye to disconnected webinar platforms and hello to a seamless, data-driven experience with Marketo Engage Interactive Webinars.
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Boost your Marketo Campaign Performance, Email Deliverability, and Outsmart the Competition
Join JTF and our partner Oktopost for an expert-led session packed with practical hacks, email deliverability and best practices.
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Marketo Engage Webinars: Hacks for Boosting Engagement & Pipeline
Learn how to get more from Adobe Marketo Engage Interactive Webinars with this practical guide. Packed with expert tips, setup hacks, and conversion strategies, it’s ideal for marketing ops teams looking to optimise webinar performance and drive pipeline. Includes insights on access, layouts, registration, engagement, and reporting.
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JTF appoints Arjen Segers as Chief Strategy Officer
We’re delighted to welcome Arjen Segers to JTF Marketing as our new Chief Strategy Officer, further strengthening our leadership team as we...
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Why Marketing Qualified Buying Groups are the future of B2B Marketing
TL;DR: If your B2B marketing team is still focused on individual MQLs, it’s time to rethink. Marketing Qualified Buying Groups (MQBGs) offer...
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Build High-Impact Campaigns with the New Marketo Email Designer
Adobe’s new Email Designer for Marketo delivers the flexibility, efficiency, and control that B2B marketing teams need to build high-performing campaigns at...
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The Revenue-Driven Marketing Leader
In this webinar, JTF unpacks how forward-thinking CMOs are leading this transformation—from evolving their role in the C-suite to navigating the shift from lead-based marketing to orchestrating buying group journeys through Adobe’s Advanced Journey Optimizer (AJO) B2B Edition.
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Master AI Essentials in B2B Marketing: People, Process & Procurement
AI promises transformational benefits for B2B marketing, yet many teams struggle with adoption. Successfully integrating AI into your operations doesn’t just depend...
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Marketo Hacks for Campaign Performance
Get practical Marketo Engage tips to improve campaign performance. Fix data issues, boost engagement, and track ROI with confidence—no extra tools needed. Download the guide and start driving better results today.
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Improve lead quality with OpenAI in Marketo – no middleware needed!
Every marketer dreams of the perfect form fill with all the key data points populated and ready to hand over to sales...
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Is It Time to Kill the MQL? Or Is It Time to Redefine It?
The debate over the Marketing Qualified Lead (MQL) has reached a boiling point. Across the B2B landscape, the argument is not merely...
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Guide to unlocking the AI potential in B2B Marketing
Discover how B2B marketers can use AI to improve lead quality, personalise outreach, and drive real revenue results—without the guesswork. This guide breaks down practical use cases and key adoption strategies.
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How AI is reshaping B2B Marketing – and where to start
AI is dominating the conversation in marketing – but cutting through the buzz to find real business value isn’t easy. Many organisations...
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Adobe Summit 2025: The next generation of B2B marketing is here
Welcome to the B2B 3.0 era The way B2B organisations market and sell has changed. For good. Adobe’s latest innovations, unveiled at...
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