Strategic Operations is how modern marketing teams accelerate revenue.
In this session, we’ll show how Adobe Workfront becomes the control layer that operationalizes the JTF Revenue Acceleration Loop across:
• Data Excellence
• Journey Orchestration
• Revenue Intelligence
If you’re looking to eliminate silos, improve execution velocity, and connect activity to revenue impact, this webinar is for you.
What You’ll Learn
See Strategic Ops in Action
Get a fast, practical look at how Workfront powers the JTF Revenue Acceleration Loop – connecting data, content, and activation into one controlled system.
You’ll learn how to:
• Align campaign planning, build, and activation with Marketo Engage
• Connect Creative Cloud to governed workflows to remove silos and version chaos
• Scale content production with Adobe Express while maintaining control
• Strengthen governance and compliance with Workfront Proof
• Improve execution velocity and link activity to measurable revenue impact
Watch Now
IT WORKS FOR YOU
How This Applies to Marketing Teams
Workfront gives marketing teams the operational structure to execute campaigns with clarity, speed and measurable impact.
With Workfront, teams can:
- Create a single operational layer that connects data, content production and activation
- Improve execution velocity by aligning planning, build and launch across teams and tools
- Reduce rework and confusion through governed workflows and clear ownership
- Scale channel‑ready content without losing brand consistency or approval control
- Build the data foundation needed for accurate attribution and revenue intelligence
Speaker
Andy Mullings
Andy is a seasoned Solutions Architect at JTF, specializing in Adobe Experience Cloud technologies including Marketo Engage, Workfront, AEM Assets, AEM Sites, AEP, and GenStudio.
With more than a decade of hands‑on experience designing and optimizing enterprise‑level marketing operations, he helps organizations streamline workflows, improve collaboration, and build scalable, future‑ready processes powered by automation and AI.
Operational Excellence
How This Connects to the Revenue Acceleration Loop
Everything you’ll see in the session ties back to the three pillars of the JTF Revenue Acceleration Loop. Workfront becomes the operational layer that turns these principles into day‑to‑day execution
You’ll see how Workfront enables:
- Data Excellence – by eliminating silos, improving governance and creating a trusted operational foundation
- Journey Orchestration – by aligning planning, build and activation across Marketo Engage, Creative Cloud and Adobe Express
- Revenue Intelligence – by connecting activity, attribution and operational data to measurable revenue outcomes
- Controlled, connected execution – the core of how the Revenue Acceleration Loop drives predictable growth
