April 19th – April 22nd, 2026
JTF at Adobe Summit 2026
JTF will be attending Adobe Summit 2026.
Adobe Summit brings together the world’s leading digital experience teams – and we’ll be there to help organizations get more from their Adobe Experience Cloud investment. If you’re attending, we’d love to meet you.
Let’s talk Marketing Strategy
Connect with JTF at the Summit
Marketing teams are expected to deliver more personalized, measurable, and efficient experiences – often with limited resources. We help organizations turn Adobe Experience Cloud into a high‑performing, scalable engine for growth.
Book time with our team:
- 1:1 conversations about your current challenges
- Walkthroughs of optimization opportunities
- Discussions on scaling personalization and automation
- Practical ways to reduce costs and increase efficiency
Meet JTF
Attending
James T. Fletcher
CEO, JTF
James is the CEO of JTF, a B2B marketing technology consultancy specializing in helping organizations improve how marketing contributes to revenue growth.
He works with senior marketing and commercial leaders to simplify technology landscapes, improve performance visibility, and build operating models that enable better decision making.
Attending
Charlie Oakham
Chief Marketing Technologist, JTF
Charlie is a multi-time Adobe Marketo Champion, Charlie lives at the intersection of GenAI and hyper-personalized marketing. He’s spent years helping global SaaS brands turn big-picture strategies into actual revenue.
Attending
Katja Keesom
Adobe B2B Technology Lead, JTF
Katja isn’t just a Marketo Engage Champion – she’s the reigning “Champion of the Year.” She’s widely considered one of the most trusted voices in B2B MarTech, known for sharing practical wisdom with the global community.
Let’s discuss
Revenue Acceleration Loop
At JTF, we believe revenue growth isn’t linear – it’s a loop. Our proprietary Revenue Acceleration Loop helps marketing teams:
- Identify buying groups, not just leads
- Orchestrate personalized journeys across channels
- Align sales and marketing around shared outcomes
- Measure impact with precision
This framework drives real results for B2B organizations – and Adobe’s Experience Cloud fuels it.
