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The SAP-to-Marketo Masterclass

A practical briefing for SAP Marketing Cloud users navigating the new SAP Engagement Cloud era

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What SAP’s rebrand means for your marketing automation future

SAP just rebranded Emarsys, leaving SAP Marketing Cloud users with significant questions about their long-term B2B roadmap.

If you haven’t started planning your SAP Marketing Cloud migration yet, you are likely behind the typical six-month transition window required to maintain campaign continuity.

This webinar isn’t about vendor hype; it is a practical briefing on protecting your demand generation engine during a period of platform volatility.

What You’ll Learn

What matters most before you migrate

• The transition blueprint: A phased breakdown of the migration lifecycle, from initial data audit to final go-live.
• Hidden technical risks: How to identify data schema gaps and integration pitfalls before they disrupt your active lead flows.
• Platform comparison: An objective look at how Adobe Marketo Engage handles B2B lead scoring and attribution versus the new SAP Engagement Cloud.
• Campaign continuity strategies: Proven methods for migrating complex nurtures without losing historical engagement data or pausing revenue-critical activities.
• The readiness framework: A structured approach to evaluate your current instance and project the total cost of ownership for a new stack.

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THE Revenue Acceleration Loop

How the Revenue Acceleration Loop Guides Your Platform Decisions

A migration decision determines how reliably you can move prospects from initial engagement through to sales‑ready status, and whether your attribution model can continue to support confident forecasting.

Positioning your transition within the revenue acceleration loop ensures you’re not just switching platforms – you’re protecting the momentum, data integrity, and operational consistency that drive predictable revenue growth.

SAP’s rebrand

Why Attend This Webinar

SAP’s rebrand of Emarsys has accelerated a period of uncertainty for B2B marketers using SAP Marketing Cloud, this session gives you the strategic clarity needed to make confident decisions during a period of platform change.

We will discuss the bigger strategic questions:

The strategic implications of SAP’s shift – What the rebrand signals about SAP’s direction for B2B marketing technology and how it affects your roadmap.
The risk profile of standing still – Why the six‑month migration window matters for enterprise teams running complex, always‑on programs.
The operational reality behind migration decisions – How to think about data integrity, continuity, and stack resilience at a leadership level.
The evolving role of Marketo Engage – Where Marketo fits as a long‑term B2B automation platform in a changing SAP ecosystem.
The questions leadership teams should be asking now – How to evaluate readiness, cost, and timing before platform volatility impacts performance.

Speaker

Charlie Oakham

Chief Marketing Technologist, JTF

A multi-time Adobe Marketo Champion, Charlie lives at the intersection of GenAI and hyper-personalized marketing. He’s spent years helping global SaaS brands turn big-picture strategies into actual revenue.

Speaker

Katja Keesom

Adobe B2B Technology Lead, JTF

Katja isn’t just a Marketo Engage Champion – she’s the reigning “Champion of the Year.” She’s widely considered one of the most trusted voices in B2B MarTech, known for sharing practical wisdom with the global community.