What You Need to Have Ready for AJO B2B
A future‑focused look at the essentials you’ll need in place before adopting AJO B2B
Watch on-demand.
Adobe Journey Optimizer B2B Edition (AJO B2B) is the future of how marketing teams orchestrate journeys, personalize experiences, and activate data across channels. But before you can unlock its full value, you need the right foundations in place.
In this webinar, we’ll walk through the essential elements you must have ready – from data structures and governance to scoring, routing, and operational alignment. Whether you’re evaluating AJO B2B or already planning your migration, this session will help you avoid common pitfalls and accelerate time‑to‑value.
What You’ll Learn
In this session we will cover:
- The core components AJO B2B relies on
- How to prepare your database for journey orchestration
- Operational processes you need in place before go‑live
- What changes – and what doesn’t – when you move to AJO B2B
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AJO B2B EDITION
What is Adobe Advanced Journey Optimizer B2B Edition?
Adobe’s AJO B2B Edition lets you create, qualify, and engage AI-assisted Marketing Qualified Buying Groups (MQBGs) across the full lifecycle. It’s not just automation – it’s intelligence in motion.
- Create AI-assisted buying groups aligned to your GTM strategy
- Orchestrate omnichannel journeys per product, role and interest
- Score, qualify, and prioritise groups based on real-time behaviour
- Integrate natively with Marketo Engage, RTCDP B2B, and AEM
- Deliver hyper-personalised content using generative AI
- Trigger Sales alerts when buying group activity spikes
Join the webinar to hear more about how AJO B2B Edition is set to change how Marketing teams work.
Speaker
Charlie Oakham
Charlie Oakham is a multi‑time Adobe Marketo Engage Champion (2023, 2024 & 2025) and a senior MarTech leader at JTF, known for his deep Adobe expertise and practical, scalable approach to modern B2B marketing operations.
PROVEN PARTNER FOR RESULTS
Why JTF for AJO B2B Edition?
Preparing for AJO B2B isn’t just about understanding the technology – it’s about having the right partner to guide you through the foundations that make it successful.
JTF is a certified Adobe partner with deep, hands‑on experience across complex B2B marketing operations. We’ve supported organisations at every stage of their Adobe journey, from early exploration to full‑scale adoption, and we understand the real‑world challenges teams face long before implementation begins.
