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MarTech Strategy & AI
Transform your marketing strategy for agentic AI automation.
Data & Analytics
Unify data to connect marketing to revenue outcomes.
Marketing Automation
Optimize Marketo for better campaign performance & deliverability.
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Buying Group Marketing
Orchestrate complex B2B account journeys with personalization at scale.
Work Management
Streamline marketing execution with a marketing system of record.
Education & Training
Upskill your team to maximize marketing and platform ROI.
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- Adobe
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Marketo Engage
Marketing automation for lead management, and campaign orchestration.
AJO B2B Edition
Personalized account orchestration at scale with real-time data.
Real-Time CDP B2B Edition
Unify customer data from all sources for a single, actionable view.
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Workfront
Streamline work management, project delivery, & content collaboration.
Target
Personalize customer experiences & optimize content through A/B testing.
CJA B2B Edition
Analyze cross-channel customer behavior for journey optimization.
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- Solutions
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Data Hygiene & Deduplication
Clean your Marketo database of duplicates and outdated records.
Data Bridge
Automate secure, bi-directional data flows.
AI Lead Follow Up
Use AI to send smart, personalized emails using Marketo data.
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Send Time Personalization
Send smart, personalized emails using Marketo data.
AI Engagement Summary
Turn Marketo engagement data into real-time sales intelligence
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- Resources
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Latest Insights
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Introducing the Revenue Acceleration Loop
Why it’s time to rethink B2B growth For years, B2B marketing teams have been told to “do more.” More campaigns. More channels....
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Clean Data Proven ROI
27/05/2026 4:00pm - 4:30pm
Stop paying the 'MarTech Tax.' Join JTF for a technical deep-dive into solving data redundancy in Adobe Marketo Engage.
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The Evolution of Marketo’s Email Designer
Adobe Marketo’s New Email Designer is more than a facelift - it’s a shift toward marketing democratisation. From mastering Brand Themes and...
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Case Study: How Data Center Dynamics achieved major cost savings and streamlined MarTech
Learn how Data Centre Dynamics consolidated four legacy marketing platforms into a single Salesforce and Marketo ecosystem — reducing costs, streamlining campaign...
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The 3-Step Loop to Connect B2B Marketing Directly to Revenue
Most B2B marketing teams fail to prove revenue impact because they over-invest in orchestration before fixing their data. In this article, Andy...
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The Connected Stack: Architecting Future-Proof B2B Journey Orchestration
B2B marketing is stalling because traditional lead-centric funnels can't handle the complexity of 6–13 stakeholders. Discover how a "Connected Stack" approach fixes...
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Real-Time CDP B2B Edition: Build Your Single Source of Truth
Senior B2B marketers have been promised a single customer view for years, yet CRMs and data warehouses continue to deliver fragmented snapshots...
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JTF at Adobe Summit 2026
19/04/2026 9:00am - 22/04/2026 5:00pm
JTF will be at Adobe Summit 2026. Connect with our team to explore how to improve marketing operations, enhance personalization, and get...
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Unlocking the Adobe Admin Console
The shift to Adobe IMS has left many Marketo users in a "fog." This guide demystifies the Adobe Admin Console hierarchy, from...
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Unlocking the Adobe B2B Powerhouse
Is Adobe's B2B consolidation finally here? Explore why Marketo remains the enterprise engine, how AI is reshaping the roadmap, and why moving...
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Orchestrating B2B Buying Group Journeys: Why the “Lead” Is Dead
B2B revenue no longer comes from isolated leads. It comes from orchestrating influence across the entire buying group. This blog explores why...
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Why technology projects succeed or stall in year one
This article breaks down why year one is critical for adoption, capability building, and ROI — and why training is a value...
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Adobe Roadmap Update & Strategy Session: What’s New and What’s Next
05/05/2026 4:00pm - 4:30pm
Get the latest insights from Adobe Summit and understand how Adobe’s evolving roadmap will shape your marketing strategy in 2026 and beyond.
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The Hidden Constraint on MarTech ROI
15/04/2026 4:00pm - 4:30pm
Your MarTech ROI problem might not be a technology issue - it's a capability constraint . While most organizations look to their...
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The SAP-to-Marketo Masterclass
09/04/2026 4:00pm - 4:30pm
Discover the blueprint for migrating from SAP Marketing Cloud to Adobe Marketo Engage. Join JTF experts to learn how to avoid common...
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SAP Engagement Cloud: What the Emarsys Rebrand Means
SAP’s Engagement Cloud rebrand isn’t a retreat from marketing - it’s a strategic refocus on engagement and commerce alignment.
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How to Present Marketing Performance to Leadership
01/04/2026 4:00pm - 4:30pm
A fast‑paced session for B2B marketing leaders who want to elevate their reporting, speak the language of the C‑Suite, and use the...
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5 Marketo Features Your Team Should Start Using Today
This guide breaks down five powerful Marketo features that unlock better personalization, cleaner data, smarter automation, and clearer insight.
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Workfront: Strategic Ops in Action
17/03/2026 4:00pm - 4:30pm
Discover how Adobe Workfront becomes the operational layer behind the JTF Revenue Acceleration Loop.
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When global Marketo forms quietly kill campaign reporting
Marketing teams hit a wall when spreadsheets, email threads, and ad‑hoc tools can’t keep up. This blog explores why Adobe Workfront becomes...
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Ditch the Spreadsheets: Why Adobe Workfront Becomes the Marketing System of Record for Growing Teams
Marketing teams hit a wall when spreadsheets, email threads, and ad‑hoc tools can’t keep up. This blog explores why Adobe Workfront becomes...
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The First Gifts Marketo Has in Store for the New Year
The Marketo Engage January Release Notes deliver meaningful improvements across email creation, webinar engagement, and platform governance - helping teams work more...
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What You Need to Have Ready for AJO B2B
03/03/2026 4:00pm - 4:30pm
A practical session that walks you through the essential data, processes, and operational foundations you need in place before adopting Adobe Journey...
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Why Data Hygiene Is Your Most Strategic Marketing Investment
Data hygiene isn’t a back‑office task — it’s a strategic lever that cuts waste, sharpens targeting, and restores confidence in your reporting.
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JTF Appoints Award-Winning Adobe Champion to C-Suite to Drive Next-Gen Marketing Technology Transformation
JTF has appointed Adobe Champion Andy Mullings as Chief Customer Officer, strengthening its leadership and accelerating enterprise marketing transformation through the Revenue...
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How to Cut Costs in Marketo: Cleanup Strategies That Work
17/02/2026 4:00pm - 4:30pm
How smart Marketo cleanup and consolidation can cut costs, boost performance
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New Year, New Start With a Predictable Revenue Engine
Struggling to answer the question “How much revenue will marketing deliver this year?” It’s likely your operating model, not your effort.
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From Spreadsheets to Control: How Marketing Teams Plan, Prioritise, and Scale with Workfront
03/02/2026 4:00pm - 4:30pm
Discover how Workfront improves structure, visibility, and delivery. A practical intro for teams outgrowing generic project management tools.
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Marketo Excellence Package
Download the Marketo Excellence Package today to discover how JTF’s Adobe‑certified experts help you clean, optimise, and future‑proof your Marketo.
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Introducing the AI-Powered Campaign Builder for Marketo
20/01/2026 4:00pm - 4:45pm
Discover how JTF’s AI-powered campaign builder helps marketing teams create campaigns faster and with fewer errors. Join our live webinar to see how integration with Microsoft Teams streamlines workflows, boosts accuracy, and accelerates campaign execution in Marketo.
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The Importance of Data and Integration in B2B Martech
I recently attended the launch of the “Martech for 2026” report and one statistic stood out: When asked about the biggest challenge...
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How IMG Academy boosted email open rates by 213% using send time personalization
The challenge IMG Academy’s marketing team set out to increase core email KPIs as much as 14%. Despite having several high-performing campaigns,...
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Adobe to acquire Semrush
Adobe has just announced its acquisition of Semrush. This sends a clear signal to B2B marketing operations teams: visibility across search and...
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Case Study: Sumo Logic Streamlines Global Marketo Campaigns with JTF
The Challenge Sumo Logic’s global marketing operations team was juggling a complex Marketo Engage instance that had grown unwieldy over time. Manual...
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Marketo Channels & Tags: Theory and Setup Guide
Learn how Marketo Channels and Tags work, why they’re vital for campaign reporting and ROI tracking, and how to set them up...
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How Hootsuite reduced 90% of legacy Marketo programs
Hootsuite’s Adobe Marketo Engage instance had grown over ten years into a complex environment of legacy programs, fields, and data. JTF delivered...
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Beyond the silo: How Adobe RT-CDP builds the unified profile you actually need
Every B2B marketer knows the problem: your customer data lives everywhere. In your CRM, in your marketing automation platform (MAP), in analytics...
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An Introduction to AJO B2B Edition
25/11/2025 4:00pm - 4:45pm
Discover how Adobe Journey Optimizer B2B Edition helps B2B marketers orchestrate intelligent, omnichannel journeys that drive real pipeline impact.
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Eloqua vs Marketo: Which Marketing Automation Platform is Right for You?
The Bottom Line When comparing Eloqua vs Marketo, both platforms deliver enterprise-grade marketing automation. Eloqua is strong in traditional lead management and...
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Marketo Email Send Pre-flight Checklist
Avoid costly email mistakes with our Marketo Email Send Pre-flight Checklist.
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Sales tech failed to give the customer a good experience
06/11/2025 4:00pm - 4:30pm
Discover why traditional sales tools fall short and how JTF’s Revenue Acceleration Loop turns buyer signals into sales action.
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Eloqua vs Adobe: An Executive Guide for B2B Marketing Leaders
This executive guide breaks down the differences between Oracle Eloqua and Adobe Marketo Engage.
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Marketo Hack: Why you need a Data Dictionary
A data dictionary is a strategic asset for marketing operations teams using Marketo Engage. It documents every field in your instance –...
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